On the eve of his title defense at UFC 111 Saturday night, PepsiCo Canada – the makers of Gatorade – announced they have re-signed UFC Welterweight Champion Georges St-Pierre as a Canadian athlete representative for their world renowned sports drink.
In conjunction with the announcement, Gatorade is releasing this new 30-second spot, featuring GSP doing what he does best – training, sweating and replenishing.
This Guy Could Use A Gatorade Right About Now
You’d think that Gatorade would be smart enough to wait until after St-Pierre successfully defends his title before re-signing him. I mean, what if he actually loses the belt to Dan Hardy? Apparently, in their haste to quench thirsts everywhere, Gatorade believes GSP is a viable spokesperson, win or lose. According to PepsiCo VP Marketing Dale Hooper, “we’re very proud to be associated with an athlete like GSP who is such a motivation to any Canadian who sweats.”
Good call, Hooper. Why limit yourself as a company to just sweaty athletes when you can use GSP to reach the tens of thousands of sweaty, thirsty overweight Canadians too? This campaign might very well attract a whole new breed of Canadian heavyweights into MMA.
Gatorade should be enlisting more women spokespeople. I mean who wants to look at a man working out and sweaty? Now, change GSP to Kim Kardashian and we have a drink I believe in.
Interesting – not female athletes, but models? Hooper, are you listening? Redwings 83 wants supermodels who sweat to endorse your beverage! It’s gotta beat overweight sweaty Canucks…